Creative Strategy & Execution from Leaf to Luxury

Hi, I’m Michael Rosenfeld, a 20+ year advertising and media agency Sr. Strategist and Business Developer with a passion for branding and integrated media.

As a Consultant and Fractional CMO, I provide strategic marketing direction and oversight, and can manage and coordinate the marketing activities of your in-house talent or marketing firm, or a blend of both.
Whether crafting go-to market campaigns or optimizing in-flight programs a consistent thru-line is to deliver best-in-class marketing and media solutions for brands that understand momentum is fleeting, and disciplined execution to capitalize is critical.

Sample scopes:

  • GTM strategy & Implementation
  • Brand & Product positioning
  • Multi-channel digital audits, including content
  • Consumer journey mapping, offline & online consumer experience (CX)
  • Demand creation, scaling growth via owned, earned, paid media
  • Team planning & development
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Culturally Relevant, Strategically Grounded

With first-hand experience running lifestyle, luxury, entertainment, gaming, cannabis, and CPG accounts, and leading teams generating $100s of millions in commerce and brand equity, I have thousands of hours of win-room experience solving C-suite challenges that I pass on to professionals like you.

When your company needs brand positioning, a stronger digital experience, message and content creation, customer acquisition campaigns and best-in-class media services, I bring not only my A-game but access to my elastic network of creative, strategic, and media professionals that can be tapped in to solve any business challenge that comes my way.  

Let's Start The Conversation

This Flower’s got Power

The New Contemporary Cannabis Consumer is just like you and me. 

Over the past 5 years I’ve dedicated my time to the complex highly regulated world of cannabis, and have grown sales for a portfolio of MSOs, dispensaries, delivery companies, flower facing and ancillary brands w compliant Digital Advertising (Managed and Programmatic), Search, Email Marketing, Content Creation and Branded Collaborations.

Clients include: TerrAscend, THC Design, Flow Kana, Dosist, Martha Stewart CBD (Canopy), Eaze, Emjay, Lord Jones CBD, Nugg Club, Lazarus, and many many others. Most recently, as the Sr. Client Partner, Commercial Partnerships at Weedmaps, my roots go much deeper.
Track me down on LinkedIn for bonafides: Michael Rosenfeld
If you’ve read this far give me a ring, let’s grow! 
Pass the lighter and call.

I grow brands like you grow flower, with care and attention to detail.

michael@rsnfld.com