Creative Strategy & Execution from Leaf to Luxury

I’m Michael Rosenfeld, a seasoned 25 year advertising and media agency Sr. Strategist and Director.

With first-hand experience running lifestyle, luxury, entertainment, cannabis, and CPG accounts, I’ve lead teams generating $100s of millions in commerce, and have participated in thousands of hours of win-room exercises solving C-suite challenges that I pass on to professionals like you.

As a Consultant and Fractional CMO, I help you by providing strategic marketing direction and oversight, and manage the marketing activities of your in-house talent or marketing firm, or a blend of both.  

Sample scopes:

  • GTM strategy & Implementation
  • Brand & Product positioning
  • Multi-channel digital audits, including content
  • Consumer journey mapping, offline & online consumer experience (CX)
  • Demand creation, scaling growth via owned, earned, paid media
  • Team planning & development

Culturally Relevant, Strategically Grounded

When you’re in charge and your company needs better brand positioning, a stronger digital experience, content creation, customer acquisition campaigns, or just, best-in-class media services, give me a call.

Let’s leverage my experience or my network of creative, strategic, and media professionals to solve any business challenge you may have. 

Whether I’m crafting go-to market campaigns or optimizing in-flight programs for you, a consistent thru-line is delivering best-in-class marketing and media solutions understanding that momentum is fleeting, and disciplined execution is critical.

This Flower’s got Power

The New Contemporary Cannabis Consumer is just like you and me. 

Over the past 5 years I’ve dedicated my time to the complex highly regulated world of cannabis, and have grown sales for a portfolio of MSOs, dispensaries, delivery companies, flower facing and ancillary brands w compliant Digital Advertising (Managed and Programmatic), Search, Email Marketing, Content Creation and Branded Collaborations.

Clients include: TerrAscend, THC Design, Flow Kana, Dosist, Martha Stewart CBD (Canopy), Eaze, Emjay, Lord Jones CBD, Nugg Club, Lazarus, and many many others. Most recently, as the Sr. Client Partner, Commercial Partnerships at Weedmaps, my roots go much deeper.
Track me down on LinkedIn for bonafides: Michael Rosenfeld
If you’ve read this far give me a ring, let’s grow! 

I grow brands like you grow flower, with care and attention to detail.