I’m Michael Rosenfeld, a seasoned 25 year advertising and media agency Sr. Strategist and Director.
With first-hand experience running lifestyle, luxury, entertainment, cannabis, and CPG accounts, I’ve lead teams generating $100s of millions in commerce, and have participated in thousands of hours of win-room exercises solving C-suite challenges that I pass on to professionals like you.
As a Consultant and Fractional CMO, I help you by providing strategic marketing direction and oversight, and manage the marketing activities of your in-house talent or marketing firm, or a blend of both.
Sample scopes:
- GTM strategy & Implementation
- Brand & Product positioning
- Multi-channel digital audits, including content
- Consumer journey mapping, offline & online consumer experience (CX)
- Demand creation, scaling growth via owned, earned, paid media
- Team planning & development