Creative Strategy & Execution from Leaf to Luxury

I’m Michael Rosenfeld, a seasoned 25 year advertising agency Sr. Strategist and VP, and I’m here to help you launch and run brands and campaigns.

As your Marketing Consultant or Fractional CMO, I provide strategic marketing direction and oversight that increase brand awareness and sales, so you can focus on products and operations.

With first-hand experience running lifestyle, luxury, entertainment, cannabis, and CPG accounts, I’ve lead teams generating $100s of millions in commerce, and have participated in thousands of hours of win-room sessions solving C-suite challenges that I pass on to professionals like you.

Sample scopes:

  • GTM strategy & Implementation
  • Brand & Product positioning
  • Multi-channel digital audits, including content
  • Consumer journey mapping, offline & online consumer experience (CX)
  • Demand creation, scaling growth via owned, earned, paid media
  • Team planning & development
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Culturally Relevant, Strategically Grounded

When your brand’s just not hitting, sales are off, you feel you need a stronger product-market fit, an improved digital experience, or just, best-in-class media services, give me a call.

Whether I’m crafting go-to-market campaigns or optimizing in-flight programs, a consistent thru-line is delivering best-in-class marketing and media solutions designed to capitalize on time-to-market, customer trends & behaviors, relevant emerging tech and data, and of course, strong creative that captivates.

Established brands & Start Ups I’ve worked with: SEGA, MTV, Beats By Dre, The Viceroy Hotel Group, Alibaba, MedMen, Weedmaps, Eaze, Emjay, THC Design, Flow Kana, Canopy Growth (Martha Stewart), Lord Jones (W+K), TerrAscend.

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This Flower’s got Power

The New Contemporary Cannabis Consumer is just like you and me. 

Over the past 6 years I’ve dedicated my time to the complex highly regulated world of cannabis and derivatives, and have grown sales for a portfolio of MSOs, dispensaries, delivery companies, flower facing and ancillary brands w compliant Digital Advertising (Managed and Programmatic), Search, Email Marketing, Content Creation and Branded Collaborations.

I launched one of the first national programmatic platforms dedicated to the space in 2019, in 2022 was recruited to Weedmaps as their Sr. Client Partner, Commercial Partnerships, and today you can find me with Cannabis Now, as their Director, Marketing and Partnerships. My passion for the plant goes deep, and I’m here to provide smart, coherent, branding and messaging to the category we all love.
Track me down on LinkedIn for bonafides: Michael Rosenfeld
If you’ve read this far give me a ring, let’s grow!
Pass the lighter and call.

I grow brands like you grow flower, with care and attention to detail.

michael@rsnfld.com